diff --git a/pylibmc-version.h b/pylibmc-version.h
index 1f295c6..4aeb982 100644
--- a/pylibmc-version.h
+++ b/pylibmc-version.h
@@ -1 +1 @@
-#define PYLIBMC_VERSION "1.0-alpha"
+#define PYLIBMC_VERSION "1.0-beta"