diff --git a/tests/page-unit.js b/tests/page-unit.js
index a89622c..7a4a598 100644
--- a/tests/page-unit.js
+++ b/tests/page-unit.js
@@ -262,3 +262,14 @@ test('a tap ended over a minute after its last request reports once, without rec
   run('endTap()');
   assert.equal(run(`sent.filter(([u, o]) => JSON.parse(o.body).ev === 'tap').length`), 1);
 });
+
+test('the next page starts after the unread ones on the Unread tab, after all of them elsewhere', () => {
+  run(`S.entries = [{guid:'a',read:true},{guid:'b',read:false},{guid:'c',read:true}]; S.total = 3`);
+  run(`S.filter = 'unread'`);
+  // Two read here are off the server's unread list: starting at 3 would skip two unread ones (#383).
+  assert.equal(run('nextOffset()'), 1);
+  assert.equal(run('hasMore()'), true);
+  run(`S.filter = 'all'`);
+  assert.equal(run('nextOffset()'), 3);
+  assert.equal(run('hasMore()'), false);
+});
diff --git a/web/CHANGELOG.md b/web/CHANGELOG.md
index 38768ab..a46ba13 100644
--- a/web/CHANGELOG.md
+++ b/web/CHANGELOG.md
@@ -12,6 +12,7 @@ and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0
 ## [Unreleased]
 
 ### Fixed
+- Swiping, or j, through more than 50 items no longer stops at the 50th until a reload: the next ones are fetched as you near the end, and Load more on the Unread tab no longer skips as many unread items as you had read (#383).
 - ipx-web no longer logs a deprecation warning about its metrics setting at every start (#381).
 - A tap's time in the traces ends with the last answer to what it set off, not with a refresh made seconds later (#379).
 - Switching away from the page a minute after using it no longer stops it with "Maximum call stack size exceeded" (#378).
diff --git a/web/src/items.ts b/web/src/items.ts
index 3a7cfec..0f29414 100644
--- a/web/src/items.ts
+++ b/web/src/items.ts
@@ -90,7 +90,7 @@ async function loadEntries(append?: boolean, quiet?: boolean){
   else if(!append&&!quiet) spin=setTimeout(()=>{ if(seq===loadSeq) listLoading(); },120);
   let r: ListPage;
   try{
-    r=await (!append&&!kept&&fetching.get(key) || api(listUrl(feed,S.filter,S.offset)));
+    r=await (!append&&!kept&&fetching.get(key) || api(listUrl(feed,S.filter,append?S.offset:0)));
   }finally{ clearTimeout(spin); }
   // Only the latest list counts: marking everything read reloads the All tab, and clicking
   // Unread straight after could have that answer land last and replace the Unread one.
@@ -108,7 +108,8 @@ function showList(r: ListPage, append: boolean, asked: number){
     const w=readWrites.get(entryKey(e));
     if(w && !(w.done!==undefined&&w.done<asked)) e.read=w.read;
   }
-  let entries = append ? S.entries.concat(r.entries) : r.entries;
+  // An item new since the last page shifts the next one down by it, repeating one already here.
+  let entries = append ? S.entries.concat(r.entries.filter(e=>!S.entries.some(x=>entryKey(x)===entryKey(e)))) : r.entries;
   // A background scan finishing refreshes the list from the server, which -- on the Unread
   // tab -- would drop the item you have open the moment reading it took it off the filter.
   // Keep it until you pick a different one; the next refresh after that no longer protects it.
@@ -147,10 +148,10 @@ function renderEntries(){
   for(const e of S.entries) box.appendChild(epEl(e));
   syncPlayButtons();
   if(pane) pane.scrollTop=top;
-  if(S.entries.length < S.total){
+  if(hasMore()){
     const b=document.createElement('button');
     b.className='btn'; b.id='more'; b.textContent=`Load more (${S.entries.length} of ${S.total})`;
-    b.onclick=()=>{S.offset+=LIMIT;loadEntries(true)};
+    b.onclick=()=>{S.offset=nextOffset();loadEntries(true)};
     box.appendChild(b);
   }
 }
@@ -318,6 +319,21 @@ function selectEntry(e: Entry,turning=false){
   swapRow(e);
   showDetail(e);
   const d=$('#detail'); if(d) d.scrollTop=0;
+  if(turning) loadAhead();
+}
+
+/// Where the next page starts. On the Unread tab the items read here are no longer unread on the
+/// server, so counting them, as a flat 50 a page did, skipped as many unread ones.
+function nextOffset(){ return S.filter==='unread' ? S.entries.filter(e=>!e.read).length : S.entries.length; }
+const hasMore=()=>nextOffset()<S.total;
+/// Turning near the end of what is loaded fetches the next page behind: only the list's Load more
+/// button did, and a swipe or j stopped dead at the 50th item until a reload (#383).
+let loadingAhead=false;
+function loadAhead(){
+  const i=S.entries.findIndex(x=>entryKey(x)===S.sel);
+  if(loadingAhead || S.entries.length-1-i>5 || !hasMore()) return;
+  loadingAhead=true; S.offset=nextOffset();
+  loadEntries(true).catch(()=>{}).finally(()=>{ loadingAhead=false; });
 }
 
 /// Drag the divider between the item list and the item text.